‘Shine up the arches’: McDonald’s and the quest to go digital

By Richard Nieva The world’s largest restaurant chain is in turnaround mode. It’s looking to the tech industry — and role models like Google — as it searches for a good jump start. First stop: South by Southwest.
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Source:: http://cnet.com.feedsportal.com/c/34938/f/645093/s/449d9369/sc/15/l/0L0Scnet0N0Cnews0Cshine0Eup0Ethe0Earches0Emcdonalds0Eand0Ethe0Equest0Eto0Ego0Edigital0C0Tftag0FCAD590Aa51e/story01.htm


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